Objective
Pebble wanted to increase awareness for its smart-watch and audio product range among Gen Z and young professionals while positioning itself as an affordable premium tech brand.
Case StudyLifestyle
Positioning Pebble as the Everyday Smart Lifestyle Companion
We partnered with tech, lifestyle, and fitness creators to position Pebble as an affordable premium smart-watch brand for young India through authentic day-in-the-life content.
40+
Creators
5.8M+
Reach
820K+
Engagements
Strategy
We partnered with technology reviewers, lifestyle creators, fitness influencers, and productivity creators to produce authentic product demonstrations, unboxing videos, and “day-in-the-life” content. Each creator showcased real-life use cases rather than scripted promotions, helping audiences connect with the product naturally.
Execution
- Multi-platform influencer campaign
- Short-form Reels and YouTube Shorts
- Product review and unboxing content
- Fitness and lifestyle integrations
- Performance tracking and creator optimization
Results
- 40+ creators activated
- 5.8M+ campaign reach
- 820K+ engagements
- Strong increase in product awareness and purchase consideration
Key Takeaway
Authentic lifestyle integration positioned Pebble as an affordable premium smart-watch brand for young India.
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